How to Set Up Custom Webhooks on WebsiteLaunch — Complete Guide

Need to send real-time data from your WebsiteLaunch website to external services? Custom webhooks are the perfect solution. This comprehensive guide will teach you how to set up, configure, and troubleshoot webhooks to integrate WebsiteLaunch with virtually any service that accepts HTTP callbacks.

Whether you're integrating with a custom CRM, internal business system, or third-party service not directly supported, webhooks provide the flexibility you need to create seamless data flows.

What are Webhooks?

Webhooks are HTTP callbacks that automatically send data from one application to another when specific events occur. Think of them as "reverse APIs" – instead of your system requesting data, webhooks push data to your system in real-time.

Key webhook benefits:

  • Real-time Data: Instant notification when events occur
  • Efficient: No need for constant polling or checking for updates
  • Flexible: Works with any service that can receive HTTP requests
  • Reliable: Built-in retry mechanisms for failed deliveries
  • Secure: Support for authentication and payload signing

Why Use Custom Webhooks with WebsiteLaunch?

While WebsiteLaunch offers many built-in integrations, custom webhooks provide unlimited flexibility:

Custom Integrations

  • Connect to proprietary business systems
  • Integrate with industry-specific software
  • Send data to custom databases or applications
  • Create unique workflow automations

Step-by-Step Webhook Setup

Step 1: Prepare Your Endpoint

Before setting up webhooks in WebsiteLaunch, you need a receiving endpoint:

  1. Create an HTTPS endpoint that can receive POST requests
  2. Ensure your server can handle JSON payloads
  3. Implement proper error handling and response codes
  4. Set up logging to monitor incoming webhooks

Step 2: Configure Your Webhook

Fill out the webhook configuration:

  1. Name: Give your webhook a descriptive name
  2. URL: Enter your endpoint URL (must be HTTPS)
  3. Events: Choose which events trigger the webhook
  4. Headers: Add any required authentication headers
  5. Retry Policy: Configure retry attempts for failed deliveries

Webhook Event Types

WebsiteLaunch supports webhooks for various events:

Form Events

  • form.submitted: When any form is submitted
  • contact.created: When a new contact form is filled
  • lead.captured: When a lead magnet form is completed
  • newsletter.subscribed: When someone subscribes to your newsletter

E-commerce Events

  • order.created: When a new order is placed
  • order.paid: When payment is confirmed
  • order.shipped: When order status changes to shipped
  • order.cancelled: When an order is cancelled

What You Can Build with Webhooks

Custom CRM Integration

Send lead data directly to your custom CRM system with real-time processing and duplicate detection.

Advanced Analytics

Push form submission data to your analytics database for custom reporting and business intelligence.

Multi-step Workflows

Trigger complex business processes based on user actions on your WebsiteLaunch website.

Security Best Practices

  • HTTPS Only: Always use HTTPS endpoints
  • Signature Verification: Always verify webhook signatures
  • Rate Limiting: Implement rate limiting on your endpoint
  • Input Validation: Validate all incoming data
  • Error Handling: Return proper HTTP status codes

Related Guides

Ready to build custom integrations? Create your free WebsiteLaunch account and start using custom webhooks today!