How to Connect GoHighLevel Email/SMS to WebsiteLaunch — Complete Setup Guide

Want to create powerful multi-channel marketing campaigns that combine email and SMS messaging? Connecting GoHighLevel's email and SMS features to your WebsiteLaunch website enables sophisticated automation workflows that nurture leads across multiple touchpoints.

This guide will show you how to set up both email and SMS integration with GoHighLevel, allowing you to create comprehensive marketing campaigns that reach your audience wherever they are most responsive.

What is GoHighLevel Email/SMS Marketing?

GoHighLevel's communication suite includes both email marketing and SMS messaging capabilities, designed to work together seamlessly for maximum engagement and conversion rates.

Key features include:

  • Email Campaigns: Drag-and-drop email builder with templates
  • SMS Marketing: Text message campaigns with multimedia support
  • Automation Workflows: Multi-step sequences across both channels
  • A/B Testing: Test subject lines, content, and send times
  • Deliverability Tools: Built-in spam checking and optimization
  • Analytics: Comprehensive reporting across all channels

Why Connect GoHighLevel Email/SMS to WebsiteLaunch?

Integrating GoHighLevel's communication tools with your WebsiteLaunch website creates a comprehensive marketing ecosystem:

Multi-Channel Automation

  • Trigger email sequences when forms are submitted
  • Send SMS follow-ups to high-value prospects
  • Create cross-channel nurture campaigns
  • Switch between channels based on engagement

Enhanced Engagement

  • Reach prospects through their preferred communication method
  • Increase open rates with SMS backup campaigns
  • Personalize messages based on website behavior
  • Optimize timing for maximum engagement

Step-by-Step Setup Guide

Step 1: Configure GoHighLevel Email Settings

In your GoHighLevel account:

  1. Go to Marketing → Email Marketing
  2. Set up your sending domain and authentication
  3. Configure DKIM and SPF records
  4. Create email templates for your campaigns
  5. Set up tracking and analytics

Step 2: Set Up SMS Configuration

Configure SMS messaging:

  1. Navigate to Marketing → SMS/Text Marketing
  2. Purchase or configure your SMS numbers
  3. Set up compliance settings (TCPA/GDPR)
  4. Create SMS templates and sequences
  5. Configure opt-in/opt-out workflows

Step 3: Connect to WebsiteLaunch

Link your systems together:

  1. In WebsiteLaunch, go to Integrations → Marketing
  2. Select "GoHighLevel Email/SMS"
  3. Enter your GoHighLevel API credentials
  4. Select which forms trigger email/SMS campaigns
  5. Map form fields to contact properties
  6. Test the connection

Creating Effective Multi-Channel Campaigns

Welcome Series Automation

Set up comprehensive new subscriber workflows:

  • Immediate SMS: Welcome text within 5 minutes
  • Email Series: 5-7 email welcome sequence over 2 weeks
  • Engagement Tracking: Branch workflows based on opens/clicks
  • Re-engagement: SMS follow-ups for non-email responders

Lead Nurturing Sequences

Create sophisticated nurture campaigns:

  • Educational Content: Mix of emails with valuable information
  • Social Proof: SMS with customer testimonials and case studies
  • Limited Offers: Time-sensitive promotions via both channels
  • Personal Touch: Direct SMS from sales team for hot leads

Advanced Automation Strategies

Behavioral Triggers

Set up campaigns based on website behavior:

  • Email sequences for specific page visits
  • SMS alerts for high-value actions (pricing page, demo request)
  • Cart abandonment campaigns with SMS urgency
  • Re-engagement campaigns for inactive subscribers

Lead Scoring Integration

Use lead scores to determine communication strategy:

  • Cold Leads (0-30): Educational email nurture sequence
  • Warm Leads (31-70): Mixed email/SMS with case studies
  • Hot Leads (71-100): Immediate SMS + personal email
  • VIP Prospects: Direct phone call + SMS follow-up

Compliance and Best Practices

Email Compliance

  • Include clear unsubscribe links in all emails
  • Honor unsubscribe requests immediately
  • Use confirmed opt-in for better deliverability
  • Include physical address in email footers
  • Monitor spam complaint rates

SMS Compliance

  • Always get explicit consent before sending SMS
  • Include opt-out instructions in every message
  • Respect time zones and sending hours
  • Keep messages concise and valuable
  • Maintain compliance records

Campaign Optimization Tips

Email Best Practices

  • Subject Lines: Keep under 50 characters, create urgency
  • Sending Times: Test different days and times
  • Content Length: Mix short and long-form content
  • Personalization: Use first names and behavioral data

SMS Best Practices

  • Timing: Send during business hours in recipient's timezone
  • Length: Keep messages under 160 characters
  • Value: Every SMS should provide clear value
  • Frequency: Limit to 2-3 messages per week maximum

Analytics and Performance Tracking

Key Metrics to Monitor

  • Email Metrics: Open rates, click rates, conversion rates
  • SMS Metrics: Delivery rates, response rates, opt-out rates
  • Cross-Channel: Attribution across touchpoints
  • ROI: Revenue generated per channel and campaign

What You Can Achieve After Setup

Once your GoHighLevel email/SMS integration is active:

  • Higher Engagement: Multi-channel approach increases response rates
  • Better Conversions: Reach prospects through preferred channels
  • Automated Nurturing: Sophisticated sequences run automatically
  • Improved ROI: Better targeting and timing optimization
  • Scalable Growth: Handle more leads with automated workflows

This integration works seamlessly with other WebsiteLaunch marketing tools and conversion-optimized templates.

Related Guides

Ready to create powerful multi-channel campaigns? Create your free WebsiteLaunch account and start engaging prospects across email and SMS today!